The Clout Report | CPG Marketing Blog by Clout Collective

Trends, strategy, and real talk from inside the CPG marketing world

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CPG Trends to Watch

Growth Marketing

Influencer Campaigns

Industry Event Recaps

CPG Trends to Watch

Growth Marketing

Influencer Campaign

Omnichannel Marketing

Industry POV

Coachella 2026: What Brand Activations Got Right (and What Everyone Else Missed)

Coachella is no longer just a music festival—it's a marketing Super Bowl for brands. Here's what stood out, what brands got right, and whether it's even worth it.

Latest posts

Strategy

min read

5 Ways You Should Be Using AI in Your Marketing Scope of Work in 2026

AI isn't here to replace marketers. It's here to amplify execution, unlock insights, and scale creativity. Here are the 5 most impactful ways to use it right now.

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Industry Trends

min read

Instagram in 2026: The Rise of Native Affiliate Links (and What It Means for Brands & Creators)

Instagram now allows creators to add affiliate product links directly inside Reels—fundamentally changing how influence turns into sales.

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Community

min read

Clout Collective: Expanding Your Network at the Touch of a Button

Clout Collective is one of the only marketing communities built for the CPG industry—bringing together the people actually in it, building it, and scaling it.

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Community

min read

The ROI of Your Network: Why Expanding Your Circle Is a Career Multiplier (and Why Clout Collective Exists)

Your network is your net worth—and in 2026, that's backed by real data. Here's why expanding your circle has measurable, statistical advantages.

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MEMber POV

"Being part of Clout Collective is like hitting the marketing jackpot! It’s the perfect mix of fun and growth, making it a must-join if you want to level up your marketing skills and connect with an awesome community."

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Chelsea Kruse

Primal Kitchen

"From insightful in-person meetups to in-depth learning sessions led by industry peers, I’ve found a community that not only understands the nuances of our work but also generously shares knowledge and resources."