Frequently Asked Questions

Brand marketers are the foundation of the Clout Collective community.
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Removing the membership fee allows us to bring more founders, operators, marketers, and brand-side decision-makers into Clout Collective.

A larger and more active brand community creates more valuable conversations, relationships, partnerships, and opportunities for everyone, including the agencies and platforms that support them.
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Our paid Partner membership help us continue investing in the community while keeping the balance between brands and service providers intentional.

Reach out to us.
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There will always be roles and business models that don’t fit perfectly into one category. Tell us what you do and how you work with brands, and we’ll help determine which membership is the right fit to apply for.

Clout Collective is a membership community for marketing professionals that work in consumer packaged goods.

Founder, Lydia Lee, created Clout Collective to foster an environment of learning and growth, making it easier for people within the CPG industry to connect, stay on top of trends and support one another.

Many of our Partner members expense their Clout Collective membership through their company as a professional development, networking, or business expense.
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To make the process easier, we’ve created a one-page PDF you can share with your manager, finance team, or company when requesting reimbursement.

Download the PDF

Please note: Reimbursement policies vary by company, and Clout Collective cannot guarantee that your employer will approve the membership as an eligible expense.

Clout Collective is free for qualified brand-side marketers working directly inside a CPG brand.
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We removed the cost barrier for employees of brands because the more founders, operators, and marketers we can bring into the community, the more valuable Clout becomes for everyone.
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Agencies, consultants, platforms, and other service providers that sell their services or products to CPG brands can join through our paid Partner membership.

You qualify for our free Marketer membership if you currently work in-house for a consumer brand, whether you’re a founder, owner, operator, marketer, or another member of the internal team.
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This includes full-time and part-time employees who work directly for the brand.

To keep Clout Collective valuable and ensure Marketer memberships are going to qualified applicants working inside a CPG brand, we may verify your current role during signup.
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We ask you to provide a LinkedIn profile and a company work email associated with the brand you currently work for.
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If your role or employment isn’t immediately clear, our team may reach out for additional information before approving your free membership.

If your primary business is providing services or products to CPG brands, you fall under our paid Partner membership.
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This includes:
- Marketing, creative, PR, branding, and advertising agencies
- Companies that provide technology, software, marketplaces, tools, or other business solutions to brands
- Influencer and affiliate agencies
Consultants
- Fractional executives and fractional team members working across multiple clients
- Freelancers providing services to brands
- E-commerce and growth service providers
- B2B companies offering SaaS solutions, tools and technology to CPG brands
- Other businesses whose clients are primarily brands
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Even if you work closely with a brand’s internal team, if you operate independently and provide services to multiple clients, you would generally fall under the agency/service provider category.

If you’re actively operating a consumer brand in addition to your agency or service business, reach out to us directly.
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We’ll look at your primary role and how you plan to participate in the community to determine the membership that makes the most sense.

No.
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Clout Collective is a relationship-driven community, not a lead marketplace. Membership gives you access to the community and opportunities to meet and build relationships with founders, operators, marketers, agencies, and other members.
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The best way to get value from Clout Collective is to participate, contribute, help others, and build genuine relationships.

Yes, but we want the community to remain valuable and relationship-first.
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There are appropriate opportunities to share what you do, answer questions, contribute expertise, and connect with brands that may need your services. We ask members to avoid unsolicited mass pitching, excessive self-promotion, or treating the community like a prospecting database.