I build social programs designed to scale. For nearly 10 years, I’ve led content strategy, thought leadership, community building, and creator networks across beauty, CPG, and SaaS, often setting programs up from scratch. I’m strongest at the intersection of strategy and execution. I identify what needs to grow, choose the right tools, and build the infrastructure that makes consistent, high-impact work possible. I work comfortably with both startups and established brands because I adapt quickly, stay organized, and focus on what actually moves the needle. My approach is straightforward. Build the foundation, execute with intention, and keep learning. At its best, social media is a tool for connection and community, and that’s how I aim to use it.