Tech Talk: How to Drive Shelf-level Awareness with Everyday Creators led by Emily Steele CEO & Co-Founder of Hummingbirds
Landing on shelves is only step one — real success comes when people notice, share, and buy. That’s where Hummingbirds come in.
Emily Steele, CEO & Cofounder of Hummingbirds, has helped 400+ brands like Olipop, Goodles, and MUSH turn retail launches into city-by-city creator-powered moments. We’ll cover:
How to activate real people to drive shelf-level awareness in key markets
Polished influencer content vs. everyday creators — what actually performs
Campaign examples that moved the needle in retail: Olipop, MUSH & more
How to structure creator campaigns around store launches, expansions, or seasonal pushes
Tools & workflows for low-lift, high-impact UGC across your growth stack