I’ve been in the swag business my whole life, and today I help brands, creators, and agencies stand out with merch, PR boxes, and event gear that people actually keep. That’s my world every day. Alongside that, I work as a Fractional COO and Talent Manager, scaling fast-moving businesses with the structure and systems they need to grow. My decade in business law gives me the foundation to pair creativity with strategy, so the moves I make for clients stick. I also curate a Substack that lists NYC events for creators and brand marketers, and hold a real estate license with a global brokerage to help clients with smart property decisions.