Marketing leader with 7 years of experience operating at the intersection of social media, the creator economy, social commerce, and PR, currently leading influencer + social at Dr.Jart+ North America. Beauty brand builder with deep product and formulation fluency and expertise in affiliate marketing, TikTok Shop, and creator-led commerce. Driven by culturally relevant storytelling, scalable creator ecosystems, community-first growth, and connecting brand impact to measurable business results. Lifelong learner with a special interest in AI and emerging technology.