I’m a strategist, educator, and advocate for the power of influence, helping brands and creators connect in ways that are culturally relevant, relationship-driven, and built to last. With over seven years of experience in influencer marketing, I’ve led creator strategy for global brands like adidas, and Prime Video. Currently, I lead influencer strategy at Paul Street, where I oversee campaign execution and educate clients on how to unlock the full value of influencer partnerships. I also founded Sundae Morning Social, a growing resource and online hub designed to help entrepreneurs, creators, and founders build personal brands.