With a passion for building brands and over a decade in the beauty CPG industry, I craft and execute marketing strategies that advance brand growth. Keeping a keen eye on emerging trends, I transform market and consumer findings into actionable strategies that drive expansion through brand positioning, key messaging, and product pipeline management. By leveraging strategic insight and infusing it with creative flair, my approach integrates storytelling seamlessly across every customer-journey touchpoint resulting in a proven track record of hitting forecasts and KPIs.