Jillian Wong is Vice President at Startr Co., a PR and communications agency specializing in CPG, lifestyle and franchise brands. With more than a decade of agency experience, she has led strategic communications programs for brands ranging from Lyft and NBA All-Star Weekend to Hershey, Nestlé, GOODLES, Seven Sundays and Kodiak Cakes. Jillian partners closely with founders and brand leaders to develop creative, thoughtful PR strategies that build awareness, credibility and long-term growth. A relationship-builder at heart, she genuinely enjoys connecting with others in the industry, bringing good people together and finding ways to support one another.