Eric Lituchy is the founder and CEO of Hunter Digital, a New York City-based paid media agency specializing in DTC brands across fashion, fitness, and home. He started his career on Madison Avenue in the early 90s, working on major consumer brands including Advil and Johnson & Johnson, before founding one of the first U.S. ecommerce marketplaces in 1998, which he sold in 2008. He launched Hunter Digital in 2010 and has since managed over $50M in ad spend for 500+ clients. Eric's edge is channel sophistication, including CTV, and a focus on genuine KPI alignment over surface-level metrics. He's been on every side of marketing, from traditional advertising to early ecommerce to modern paid media, and brings that full perspective to every client engagement.