I run Britt & Mortar Co., a comms/PR agency helping founder-led brands build visibility in a way that feels intentional, credible, and aligned with where they actually want to grow. One thing that’s especially important to us (and honestly something I think the PR industry gets wrong a lot) is that we don’t build teams around whoever happens to have bandwidth internally; we build intentionally around what a brand actually needs at its stage of growth. We’ve developed a network across media, affiliate, influencer, events, and other strategic partners spanning different markets, regions, and time zones; meaning support can expand and adapt alongside the brand as it grows, whether that’s building authority in the U.S., expanding into the UK/EU (and the other way).