CEO & Founder of Euphoric Elixirs. With a decade of building category-defining brands, including taking Damon Motorcycles from 0 to $85M as founding CMO, Amber is redefining drinking culture with premium, functional, non-alcoholic beverages that deliver real, felt effects. A marketer, creator, and wellness-driven entrepreneur, she’s turning her personal journey of recovery and high-performance into a founder-led movement.