Hi! I’m Alena, and I’ve been in the beauty industry for over 10 years. I began my career as an esthetician, working with a high-profile clientele that ranged from Cardi B to Saudi Arabian royalty. In 2019, I transitioned to the corporate side of beauty, joining OSEA where I helped build their TikTok presence and launched the brand’s first creator program. Since then, I’ve led a robust paid partnership program focused on driving strong ROAS and revenue, while also spearheading brand awareness campaigns that delivered high impressions and earned media value. I’ve worked closely with paid media teams to identify top-performing creator content and have overseen a growing seeding program aimed at nurturing long-term influencer relationships.