Hi! I’m Abby, the Marketing Manager at Waay, a sparkling protein drink brand shaking up the beverage aisle! I joined Waay as the company's first employee and have been lucky enough to help build the brand from the ground up. I wear a lot of hats, but my world mostly revolves around brand strategy, influencer marketing, social media, partnerships, and finding creative ways to get Waay into more hands. I love the fast-paced, scrappy nature of startup life and all things CPG, especially brands that aren't afraid to do things a little differently. Excited to connect with other marketers, swap ideas, learn from each other, and meet more people in the CPG world!