Landing on shelves is only step one — real success comes when people notice, share, and buy. That’s where Hummingbirds come in.

Emily Steele, CEO & Cofounder of Hummingbirds, has helped 400+ brands like Olipop, Goodles, and MUSH turn retail launches into city-by-city creator-powered moments. With a network of 28k+ hyperlocal everyday creators across 30 U.S. cities (& growing!), they’ve driven in-store buzz, authentic UGC, and hyperlocal traction at retailers like Whole Foods, Sprouts, Target, Ulta, and more — without relying on overpolished influencer campaigns.

In this session, Emily will break down how brands can drive real momentum where it matters most: in the exact stores your customers shop. You’ll get a step-by-step framework to plan, launch, and scale creator-led campaigns that boost visibility, spark conversations, and make your products move.

Ideal for CPG marketers planning store launches, expansions, or seasonal pushes.

We’ll cover:

• How to activate real people to drive shelf-level awareness in key markets
• Polished influencer content vs. everyday creators — what actually performs
• Campaign examples that moved the needle in retail: Olipop, MUSH & more
• How to structure creator campaigns around store launches, expansions, or seasonal pushes
• Tools & workflows for low-lift, high-impact UGC across your growth stack

Speaker bio:

Emily Steele — CEO & Co-founder, Hummingbirds

I’m Emily Steele, CEO & Cofounder of Hummingbirds — a people-focused, creator-powered platform that connects your products with everyday creators (we call them hummingbirds) across communities in the U.S. Hummingbirds has helped 400+ brands translate retail wins into real traction, driving in-store buzz, authentic UGC, and community-level awareness with a network of 28k+ creators across 30 cities (& growing!). From Whole Foods and Target to Ulta, Costco, and Sprouts, Emily and her team make products move where it matters most.

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