Digital Learning Day
How Brands Can Leverage Performance TV To Drive Measurable Results
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Join Abby Ryan, Account Executive at MNTN, for an interactive Digital Learning Day session focused on Performance TV and how brands can leverage CTV to drive measurable, full-funnel results. This session will break down what Performance TV is, why it’s become a critical channel for modern marketers, and how brands across industries are using it to scale efficiently. Attendees will walk away with practical insights, real-world examples, and a clearer understanding of how to activate TV as a performance-driven channel.5 takeaways:
- What Performance TV is and how it differs from traditional linear TV and standard CTV buys
- How to measure and attribute performance from TV with the same accountability as digital channels
- When and why Performance TV should be layered into a full-funnel marketing strategy
- Common misconceptions about TV advertising and how modern platforms like MNTN solve them
- Actionable best practices for launching and scaling a Performance TV campaign
Hosted by
Lydia Lee
"When I first came across Clout Collective, I couldn’t believe a platform like this actually existed—I just wish I’d found it sooner. Being part of a group of like-minded people who are open about their marketing wins (and struggles) has seriously stepped up how I approach marketing for the brand I work with"
Gracey Altree
Whisker
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